Effectively track, measure, analyze, and optimize your online advertising and web marketing campaigns
Meet Your Strategic Business Goals
Our experts will help you attain your strategic business goals by providing you with timely, accurate and meaningful information to help you make sound business decisions. With RG Technology Solutions you will track, measure, analyze, and optimize the effectiveness of your online advertizing and web marketing campaigns.
We will set up business metrics and reports specific to your business goals and marketing strategies. Understanding your customers’ preferences will enable you to meet and exceed their expectations, and ultimately turn them into loyal customers.
Setting up Web Analytics will ensure that you are getting accurate and relevant information about your customers while saving your money. Web analytics is a critical component in every digital marketing initiative because it helps you determine return on investment (ROI) of each marketing effort you undertake. We will help you track, measure and analyze data to understand your customers’ behavior better to best optimize your online advertising and web marketing campaigns. Past customer behaviors predict future behaviors, that is why understanding your customers’ preferences will enable you to use that data to attain your business goals.
Let us help you get real-time web, social and mobile analytics to continuously improve the performance of your marketing activities.
Optimizing and Reporting
Installing Google Analytics on your website is one of the most effective ways to track its performance. We ensure that you optimize your Google Analytics by providing services that will help you to:
- Understand your website objectives (e-commerce, information/content, lead generation, content, etc.)
- Set up key performance indicators to measure the performance of your marketing campaigns over time
- Create Google Analytics profiles
- Link Google Analytics to Google AdWords
- Tag your marketing campaigns
- Set up your Google Analytics tracking codes and conversion goals
- Set up filters on to customize traffic reports and design a dashboard for reports
Digital marketing moves at light speed. It seems like there are new channels, tactics, and opportunities popping up every day. As a digital marketer, if you are going to take advantage of these new opportunities, then understanding the ROI of each effort is critically important. Without knowing the true ROI of each campaign, you will have a hard time determining what works, what doesn’t, and how to best optimize your campaigns to improve performance.
This is why web analytics should be a critical component to every digital marketing initiative. But it often isn’t…